Most customers form an opinion about a product in seconds. In most cases, a logo will be the first brand asset someone sees. A distinctive logo helps users recognize a product immediately and gives them the essence of our branding.
Anatomy of the Allied Telesis logo
The logo is made up of the logomark and logotype. These two elements must always appear together as shown here. Never single out or, through design, call attention to the “ATI” logomark. The use of the name ATI is not permitted and should not be inferred by the highlighting of the logomark.
Always produce the Allied Telesis logo from approved digital artwork.
There are several versions of the Allied Telesis logo in three color options. To avoid physical bleeding or visual blurring of the stripes in the logomark when used at small sizes, a simplified 5-stripe version is available. A stacked version can be used when more space is available vertically than horizontally. This could be on a piece of collateral or within online materials. It can also be useful for promotional items when there is embroidery or screen printing required.
The Allied Telesis logo is protected by registered trademark in many countries, but not yet worldwide. For legal reasons, any collateral that is produced for global use should not feature the logo with the registered trademark symbol. “TM” indicates an intent to register and is acceptible in most cases.
The Allied Telesis name must be kept consistent at all times.
Allied is not the company name and there are many companies that share that name. The use of the name ATI is not permitted. Always refer to the company as Allied Telesis.
The clear space is an imaginary box around the logo in which no other type or graphical elements may intrude. The clear space around the Allied Telesis logo is equal to the cap height of the logotype. Do not allow any other graphic or text to enter this space (excluding backgrounds).
Backgrounds and colors should be carefully chosen so as not to visually intrude or compete with the logo. The logo should be clear and instantly recognizable at all times.
The Allied Telesis logo should appear in black and Pantone 1797 only. This is the preferred option.
When printing in four-color process, the logo should appear in black and the CMYK equivalent of Pantone 1797. One-color versions of the logo may also be used, but are limited to black or white. This application, although approved, should be used minimally. The logo must never appear in any other colors.
Incorrect use of the logo
The logo must never be distorted in any way. The examples seen here, though not all-inclusive, demonstrate some of the incorrect uses of the Allied Telesis logo.
Never single out or, through design, call attention to the “ATI” logomark. The use of the name ATI is not permitted and should not be inferred by the highlighting of the logomark.
Do not place the logo on a busy background.
Do not condense the logo.
Do not use the logo in place of text.
Do not use the logomark without the logotype (company name).
Do not use the logomark in conjunction with company names
Do not change the relative sizes of the logomark and logotype.
Do not place “Allied” And “Telesis” on separate lines.
Do not stretch the logo.
Do not create unauthorized stacked versions of the logo.